For mountain tourism stakeholders, seasonal snow forecasts could be useful in decision-making, managing ski areas, promoting mountain destinations and communicating with clients.

The PROSNOW service only targets tourism professionals. The service’s target audiences can be divided into two groups:

• Ski area managers, for technical management and answering media requests
• Communication and promotion organisations for promotion campaigns, communication, and answering media requests

Socio-economic stakeholders at resorts (accommodation providers, restaurant owners, activity providers, transporters, etc.) are an indirect target that will be addressed through the main target.